Response to Beth Taylor - Unit 3 Blog Assignment: Examining logos, ethos, pathos, and kairos

I think that the Army has a great marketing strategy and you highlighted the uses of the rhetorical methods well. They Army, has the luxury of using catch phrases that can empower a person and make them feel a sense of pride and belonging. The ads can run at important times in our history and defending freedom pretty much sells itself. It’s interesting to see how far technology has come and that the Army has taken an approach that can tap into younger age groups. With the increase demand in video games that engagement can really inspire these young adults to enlist. This important time in these young adults life can definitely entice these people to join, as you said, they are just starting to decide what they want to do with their lives.